In effort to demystify the marketing process, and bring strategies and structure from the world of AAA to indie, Superstring has launchedThe Zero-Budget Game Marketing Manual- a resource for indie developers offering Brand, PR and community strategies on a shoestring.
From the description:
So you've made a game - a great game! - but nobody has bought it. Nobody is talking about it. Nobody knows it exists. Your problem is one shared with almost every indie developer out there: a lack of awareness.
How do you get attention in a saturated market? How do you communicate what makes your …
