When you are planning an advertising campaign for your game, the question arises: how can you diversify the content sufficiently in order to make it suitable for various advertising platforms all while not going broke?
We made nine long and nine short video clips to advertise the game Guild of Heroes on banner-based advertising networks. We want to tell you about the script solution that we found, the materials that we needed, and how we designed a production process to put out clips like hot cakes, meaning as quickly as possible.
We will also talk about the various format that …